The role of women in today’s media and advertising is simple: to pose as a point of attraction in the attempt to make a sale and subconsciously lure the viewer into finding the “product” appealing enough to want it. Nobody is saying these advertisements aren’t smart. They are. They manage to fool 99 percent of society. But every time we allow ourselves and our children to be deceived by the airbrushing experts, one can’t help but feel like we are insulting our own intelligence along with our religion. Islam, which has provided us with the Hijab in order to prevent the exploitation and “use” of women, isn’t limited to preventing the exposure of ourselves, but it also extends so far as to not allow us from being influenced in any way by the exploitation of other women.
After the release of a government report which elucidated the harmful effects
of portraying digitally enhanced images and advertisements in the media as
authentic female beauty, French Parliament member Valerie Boyer is pushing the
National Assembly to "make a stand" and "help women" fight anorexia and other
psychological diseases triggered by such deceptive and misleading photographs.
Earlier on in September of this year, Boyer proposed that artificially altered
physical appearances of people should be stamped with a disclaimer such as:
"This photograph has been retouched to change the physical appearance of the
person." Boyer has argued that violators be slammed with a 37,500-euro fine (or
50% of the cost of the advertisement) and possibly even jail time.
The role of women in today’s media and advertising is simple: to pose as a point
of attraction in the attempt to make a sale and subconsciously lure the viewer
into finding the "product" appealing enough to want it. Nobody is saying these
advertisements aren’t smart. They are. They manage to fool 99 percent of
society. But every time we allow ourselves and our children to be deceived by
the airbrushing experts, one can’t help but feel like we are insulting our own
intelligence along with our religion. Islam, which has provided us with the
Hijab in order to prevent the exploitation and "use" of women, isn’t limited to
preventing the exposure of ourselves, but it also extends so far as to not allow
us from being influenced in any way by the exploitation of other women. It is
perhaps a frightening reminder of the Era of Reappearance when we so gullibly
believe such false advertisements to represent true beauty.
We believed it when Miley Cyrus posed with amazing legs in her studio shots,
although she honestly admitted on her Twitter page that "my legs don’t look like
that in real life". We believed it when Jessica Alba’s latest wine photo shoot
featured her perfect body in a jumpsuit, although she was Photoshopped down by a
size and half and significantly toned. We believed it when Beyonce posed without
an ounce of fat in sight for her album’s cover, although her pre-airbrushed
photos revealed several flabs and a noticeably chubbier face. And we believed it
when Keira Knightley’s flat body seemed to sport never-seen-before curves in
that stunning Coco Chanel commercial. (Although I don’t quite understand what
Photoshopping curves on her body had to do with selling perfume.) The list is
So will this law achieve its purpose, or is this just another quick fix solution
to generations of immoral treatment of women? Will fining producers and
publishers of a multi-million-dollar industry boost the self-esteem of young
women and drastically decrease the number of girls admitted into hospital for
eating disorders? Legislation like this shows how low society has sunk when
government administrators and national leaders are stooping so low as to imply
something along the lines of: "There is nothing wrong with selling women, their
beauty, and bodies…but there is something very wrong with selling enhanced
images of more attractive women, with greater beauty, and better bodies!"
Any right-minded person would agree that it shouldn’t take a disclaimer for us
to realize that images of people have undergone digital surgery. It shouldn’t
require government intervention to tell us that looking at overly beautified,
artificial people is only causing health problems, psychological issues, and
various other complications in our society. Instead, inferiority complexes
caused by all-time beauty and self-confidence lows are to be battled with the
assistance of more education and greater awareness of healthy bodies and normal,
everyday appearances. What is required is for us to understand why and how the
media manipulates and exploits female beauty for advertising purposes, and then
to increase this awareness particularly among girls and young women who are most
likely to be impacted by such image alterations.
Ideally, there needs to be an open communication in families where children can
express to their parents how they feel about their physical appearances and
sizes. Parents need to listen to their children and not take this issue lightly
by brushing it off and saying something along the lines of, "God made you this
way, so be quiet and be happy!"
Children aren’t asking who made their appearances; what they are after is how to
be happy with the way they look. If we don’t tell them how to find themselves
beautiful, then sooner or later someone or something will. And that someone will
most likely be their friends who also think that the unrealistic expectations
portrayed in the media are the standard of beauty to which they must constantly
aspire to reach by any means.
Because we as an Islamic community continue to falter when it comes to
perfecting our children’s self-esteem, today we are left with eight-year-old
girls on diets and 12-year-old girls shaping their eyebrows and applying heavy
eye makeup and looking like 18-year-olds. Muslim girls are putting themselves on
display and are taking all sorts of desperate measures in an attempt to beautify
themselves in public. There is a clear indication that they too are giving in to
social pressures and suffering from psychological issues as a result of being
exposed to immodest and false standards of beauty in the media.
Our parents need to develop self-confidence in our children and make our
daughters aware that these fake "beautiful" images in the media are not the
ideal of feminine beauty. Furthermore, even if there is a person out there who
just happens to be so extremely good-looking with an impeccably perfect body,
what we need to make our children realize is that 99 percent of people in
society do not look that way.
Only when our daughters are confident with their bodies and self-image will they
be able to properly practice Hijab. And the reason why Hijab is such a crucial
part of a female’s life is because it teaches us to detach our character,
personality, and talents from our physical beauty, so that neither is dependent
upon the other. By adorning the Hijab, we are declaring that we do not require
beauty to become contributing and productive members of society, and our beauty
or the lack thereof should not limit us from developing and expressing ourselves
as individuals in society.
It is imperative to impart to our daughters and young girls of the community
that there is no connection whatsoever between a female’s intellect and
character to her outwards appearance and size. When we see Muslim girls
depressed and suffering from eating disorders in order to reach such unrealistic
standards of beauty, it is a clear indication that we have neglected the divine
solution of Hijab, which would have prevented us from ending up in such a
scenario to begin with.
The proposed French "disclaimer" law is a ridiculous and unrealistic measure.
The first step to seriously tackle this issue requires building up the courage
to take it a step back and finally admit that the problem starts not by putting
disclaimers on Photoshopped images of models but by standing up and challenging
the female exploitation which was condemned by Islam 1400 years ago but which
sadly remains so prevalent and inextricably ingrained in the media and Western
Source: Islamic Insights